Bachelor of Science in Marketing
Lead the digital marketplace with Mapúa’s Bachelor of Science in Marketing. Develop cutting-edge skills in branding and strategy for a future-ready career.
Collaboration with Arizona State University®
One of the programs in collaboration with ASU Pathways, Mapúa’s Bachelor of Science in Marketing integrates world-class business practices with innovative educational methodologies.
Here’s how this collaboration enhances your educational experience:
- Dive in global immersion with access to an ASU-enhanced curriculum.
- Gain real-world experiential learning through exposure to industry professional expertise and real-life situations.
- Harness digital mastery with cutting-edge digital tools and technologies provided by Arizona State University, ranked first as the most innovative university in the U.S.
Students can take it further by availing the pathway exclusive to students of Mapúa University’s E.T. Yuchengco School of Business located at the Makati campus. The Bachelor of Science in Marketing offers a pathway to BS Digital Audiences from ASU’s Walter Cronkite School of Journalism and Mass Communication, and allows students to:
- Achieve degrees from both Mapúa and ASU, obtaining two prestigious qualifications from globally recognized universities in just four years.
- Can live and work in the U.S. for up to three years after graduation through Optional Practical Training with an F-1 Visa.
- Choose either ASU’s online or on-campus programs, securing access to the same world-class education, no matter your learning preference.
- Expand your global connections and career prospects with the support of Mapúa, in collaboration with ASU’s extensive industry partnerships worldwide.
BS Marketing Course Overview
The BS Marketing program is designed to help students understand the elements of marketing and how these elements drive successful companies.
This program develops strategic thinking abilities, allowing students to better understand and apply marketing concepts to current business development issues.
BS Marketing Course Overview
The BS Marketing program is designed to help students understand the elements of marketing and how these elements drive successful companies.
This program develops strategic thinking abilities, allowing students to better understand and apply marketing concepts to current business development issues.
Mapúa Schools that Offer BS Marketing
BS Marketing in Manila: Mapúa University – Makati Campus
Pathways to Arizona State University available
BS Marketing in Laguna: Mapúa Malayan Colleges Laguna
BS Marketing Program Educational Objectives
Within five years after graduation, graduates of the BS Marketing course should have:
- Applied concepts and principles of marketing in different business scenarios.
- Demonstrated professional success via promotions and/or positions of increasing responsibility in a business organization.
- Demonstrated life-long learning via progress toward completion of an advanced degree, professional development/continuing education courses, or industry-based training courses.
- Uphold professional ethical standards required in the marketing profession.
- Exhibited and implemented actions toward the improvement of marketing practice or related fields.
BS Marketing Program Outcomes
At the end of this program, graduates should be able to do the following:
Common to all programs in all types of schools
- Articulate and discuss the latest developments in the specific field of practice (PQF level 6 descriptor)
- Effectively communicate orally and in writing using both English and Filipino.
- Work effectively and independently in multi-disciplinary and multi-cultural teams (PQF level 6 descriptor)
- Act in recognition of professional, social, and ethical responsibility.
- Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722)
Specific to BS Marketing
- Apply principles and strategies in marketing in developing a marketing plan for a specific scenario to achieve specific business goals.
- Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
- Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
- Apply information and communication technology (ICT) skills as required by the business environment.
- Demonstrate corporate citizenship and social responsibility.
- Recognize ethical and professional responsibilities in different scenarios in the practice of marketing.
- Conduct market research studies.
BS Marketing Career Opportunities
A Bachelor of Science in Marketing course unlocks diverse career opportunities, such as:
Marketing Manager
Develop and oversee marketing strategies, campaigns, and branding efforts to enhance business visibility and customer engagement.
Social Media Manager
Create, curate, and manage content across social platforms to build brand awareness and drive audience interaction.
Market Research Analyst
Analyze consumer trends, competition, and market conditions to help businesses develop effective marketing strategies.
Public Relations Specialist
Manage brand reputation by crafting press releases, handling media relations, and executing communication strategies.
BS Marketing Notable Alumni
Alumni Name
Alumni Name
Alumni Name
Alumni Name
Frequently Asked Questions
BS Marketing Program Curriculum
The BS Marketing curriculum equips students with strategic, digital, and analytical skills to excel in dynamic global marketing environments.
