Bachelor of Science in
Business Intelligence and Analytics
Develop powerful business solutions with BS Business Intelligence and Analytics at Mapúa—harness AI and analytics to drive smarter decisions and industry transformation.
Collaboration with Arizona State University
One of the programs in collaboration with ASU Pathways, Mapúa’s BS Business Intelligence and Analytics integrates world-class business practices with innovative educational methodologies.
Here’s how this collaboration enhances your educational experience:
- Step into global immersion with access to an ASU-enhanced curriculum.
- Obtain global exposure and live real-world experiential learning through exposure to industry professional expertise and real-life situations.
- Achieve digital mastery with cutting-edge digital tools and technologies provided by Arizona State University, ranked first as the most innovative university in the U.S.
Students can take it further by availing the pathway exclusive to Mapúa University’s E.T. Yuchengco School of Business Makati campus. The BS Business Intelligence and Analytics combined with BS Data Science in collaboration with ASU’s College of Liberal Arts and Sciences allows students to:
- Earn degrees from both Mapúa and ASU, obtaining two prestigious qualifications from globally recognized universities in just four years.
- Gain the opportunity to live and work in the U.S. for up to three years after graduation through Optional Practical Training with an F-1 Visa.
- Select either ASU’s online or on-campus programs, ensuring access to the same top-tier education, no matter your learning preference.
- Expand your global connections and career prospects with the support of Mapúa and ASU’s extensive industry partnerships worldwide.
BS Business Intelligence and Analytics Course Overview
The business intelligence and analytics program prepares students to be critical data analysts and users in various fields, such as business, research, and government.
Modern science and technology use sophisticated tools to extract patterns from large, complex, and often unordered business data sets. Machine learning and data mining play key roles in detecting fraudulent online credit card transactions, understanding the dynamics of customer movement, and projecting future business goals.
With a mathematical core covering linear algebra, statistical inference, classification, data mining, machine learning, and associated computer methods, students build a strong analytical foundation. These data-related skills enable them to solve complex business problems effectively.
BS Business Intelligence and Analytics Course Overview
The business intelligence and analytics program prepares students to be critical data analysts and users in various fields, such as business, research, and government.
Modern science and technology use sophisticated tools to extract patterns from large, complex, and often unordered business data sets. Machine learning and data mining play key roles in detecting fraudulent online credit card transactions, understanding the dynamics of customer movement, and projecting future business goals.
With a mathematical core covering linear algebra, statistical inference, classification, data mining, machine learning, and associated computer methods, students build a strong analytical foundation. These data-related skills enable them to solve complex business problems effectively.
Mapúa Schools that Offer BS Business Intelligence and Analytics
BS Intelligence and Analytics in Manila: Mapúa University – Makati Campus
Pathways to Arizona State University available.
BS Business Intelligence and Analytics in Laguna: Mapua Malayan Colleges Laguna
BS Business Intelligence and Analytics Program Educational Objectives
Within five years after graduation, graduates of the Bachelor of Science in Business Intelligence and Analytics should have:
- Applied concepts and principles of business intelligence and analytics in different business scenarios and goals.
- Demonstrated professional success via promotions and/or positions of increasing responsibility in a business organization.
- Demonstrated life-long learning via progress toward completion of an advanced degree, professional development/continuing education courses, or industry-based training courses.
- Uphold professional ethical standards required in the marketing profession.
- Exhibited and implemented actions toward the improvement of business intelligence and analytics practice or related fields.
BS Business Intelligence and Analytics Program Outcomes
At the end of this program, graduates should be able to do the following:
Common to all programs in all types of schools
- Articulate and discuss the latest developments in the specific field of practice (PQF level 6 descriptor)
- Effectively communicate orally and in writing using both English and Filipino.
- Work effectively and independently in multi-disciplinary and multi-cultural teams (PQF level 6 descriptor)
- Act in recognition of professional, social, and ethical responsibility.
- Preserve and promote “Filipino historical and cultural heritage” (based on RA 7722)
Specific to BS Business Intelligence and Analytics
- Apply principles and strategies in business intelligence and analytics to analyze a specific business scenario to achieve specific business goals.
- Select the proper decision-making tools to critically, analytically, and creatively solve problems and drive results.
- Express oneself clearly and communicate effectively with stakeholders both in oral and written forms.
- Apply information and communication technology (ICT) skills as required by the business environment.
- Demonstrate corporate citizenship and social responsibility.
- Recognize ethical and professional responsibilities in different scenarios in the practice of business intelligence and analytics.
- Conduct business research studies in the area of business intelligence and analytics.
BS Business Intelligence and Analytics Career Opportunities
A business intelligence and analytics course leads to exciting careers where data-driven decisions drive business success and spark innovation.
Data Analyst
Collect, interpret, and visualize data to help organizations make informed business decisions and optimize performance.
Business Intelligence Analyst
Develop data-driven strategies by analyzing trends, generating reports, and providing insights to improve business operations.
Marketing Analyst
Examine consumer behavior, market trends, and campaign performance to optimize marketing strategies and drive customer engagement.
Financial Analyst
Evaluate financial data, forecast trends, and advise businesses on investments, risks, and growth opportunities.
BS Business Intelligence and Analytics Notable Alumni
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BSBA Program
Curriculum
The BSBA curriculum is designed to build a strong foundation in business principles while integrating real-world applications and industry-relevant skills. Students will engage in a dynamic learning experience that blends theory, practice, and innovation, ensuring they are prepared for leadership roles in today’s fast-evolving business landscape.
Explore the courses that will shape your journey toward becoming a well-rounded business professional.
|
Course Code |
Course Name |
No. of Units |
|---|---|---|
|
BUS101 |
Principles of Management |
3 |
|
BUS102 |
Financial Accounting |
3 |
|
BUS103 |
Business Analytics |
3 |
|
BUS104 |
Marketing Principles |
3 |
|
BUS105 |
Operations Management |
3 |
Frequently Asked Questions
BS Business Intelligence and Analytics Program Curriculum
The Bachelor of Science in Business Intelligence and Analytics equips students with a holistic education through the following curriculum:
